Clik here to view.
Was business blogging only a fad for the good times?
Jim Turner and I worked together at One By One Media and Bloggers For Hire when business blogging was a new and unproven way to reach customers. Yes, it was often a hard slog, but blogging was hot in...
View ArticleClik here to view.
Vancouver struts its stuff again with John Chow and Linda Bustos as Top 100...
It’s been quite a good week here in Vancouver. We’re getting a lot of attention for our social media, marketing, and snowball fighting skills. Invesp Consulting released their Top 100 Marketers of 2008...
View ArticleClik here to view.
Are Marketers Ready to Give Good Advice to Canadian Business on Social Media?
Earlier this week Forrester released data that showed that Canadians top the world in embracing social networking (Gillian Shaw & Groundswell) with a whopping 57% of Canadians using social...
View ArticleWhat you read is only the tip of the content marketing iceberg
There is a lot more going on than just the words on the page It looks so simple doesn’t it? The words on the page. The post that caught your eye. The writing is smart, concise, and brilliant. Too bad...
View ArticleThe Many Hats of a Startup Marketer
Come Hell or high water my job is to get it done I wrote this post in July, 2014 while I was Director of Customer Success (and Marketing and Social Media) at Nugg (now TeamFit). Funny thing about doing...
View ArticleFive Steps to Level Up Your Marketing
Photo by Alex Grodkiewicz on Unsplash I’ve been talking with a lot of companies lately, and here’s what I’ve seen going right During my job hunt I’ve had a chance to get to know a lot really...
View ArticleSometimes simple is better than complicated
Stripping something down to the basics highlights skill and technique As many of you know, one of my passions and hobbies is cooking. I’m not culinary graduate awesome, but I can hold my own. And while...
View ArticleHow To Plan A Long-Term, Content-Driven Marketing Strategy
You see the mountain you need to climb, now how do you get there? “A woman on a ledge high over a wooded valley” by Mike Wilson on Unsplash Let’s get the whole goal-strategy-tactics definition out of...
View Article
